Our Market
Marketing to Higher Education Students.
The size of the student market has grown rapidly in the UK over recent years, with 1.8 million students now in Higher Education Programmes.
Our Work
Given the increasingly challenging task of reaching out to young consumers, more brands consider the “free” route as a viable alternative to other student marketing channels. Part of that is down to the unique nature of the market.
Students might not have high incomes but they spend everything they earn, and their wallets will grow once they graduate. They’re new consumers who tend to stay loyal to the brands they meet at school and they have close relationships characterized by strong peer pressure which makes viral marketing easy and natural.
Our commitment to brand health shines through in the results. Freefinity has been successful in developing a variety of college and university student marketing campaigns.
For more information on any of our services please e-mail contact@freefinity.com
Given the increasingly challenging task of reaching out to young consumers, more brands consider the “free” route as a viable alternative to other student marketing channels. Part of that is down to the unique nature of the market.
Students might not have high incomes but they spend everything they earn, and their wallets will grow once they graduate. They’re new consumers who tend to stay loyal to the brands they meet at school and they have close relationships characterized by strong peer pressure which makes viral marketing easy and natural.
Our commitment to brand health shines through in the results. Freefinity has been successful in developing a variety of college and university student marketing campaigns.
- New product launches
- Database building
- Cause marketing
- Employment recruiting
- Driving web site traffic
- Introducing new services
- Promoting movie premieres
- Military recruiting
- Student loan and banking efforts
- Boosting enrollment at universities
- Promoting tours, concerts, and events