Our Market
Marketing to Higher Education Students.
The size of the student market has grown rapidly in the UK over recent years, with 1.8 million students now in Higher Education Programmes.
Our Market
As employees they are the business leaders of tomorrow, and the "war for talent" is expected to grow due to demographic changes in Europe such as the aging population.
The problem is that targeting them is quite difficult. The market is full of hundreds of niche service providers, small publications, radio stations, student organisations and unions. We believe that with the right knowledge and resources, students can become a company's most effectively targeted market of all.
If you can make the effort to collect the information you can draw up a complete picture of their lives, where they are, when, what they consume and why. They are in a single geographic area for 3-4 years of their lives. Their daily movements are planned and published in timetables. They are a truly unique target audience and we help our clients reach them.
For more information on any of our services please e-mail contact@freefinity.com
Campaign experience
Freefinity is a youth media and student marketing agency that specializes in planning, buying, and managing advertising channels that reach college students and university students.
Based on your unique goals and objectives, we will help you develop a strategy to build your brand or service in the minds of students.
Given the increasingly challenging task of reaching out to young consumers, more brands consider the “free” route (eg ad supported or cross-selling) as a viable alternative to paid downloads.
The key to freefinity success is its ability to facilitate student advertising in precisely the right place, at precisely the right time, to precisely the right people. If advertisers are looking to sell to students, then they have found a medium that communicates with students in a unique yet concentrated manner.
- The size of the student market has grown rapidly in the UK over recent years, with 2 million students now in higher education programmes.
- Although students do have a restricted budget many are living away from home and are therefore making independent choices over which brands to buy for the very first time. Attracting students at this time has huge long run brand loyalty effects.
- With a combined spending power of more than £10 billion and an average student spending over £5,000 each year the student market can be a highly lucrative one. Students are certainly the most profitable group of 18-24 year olds.
As employees they are the business leaders of tomorrow, and the "war for talent" is expected to grow due to demographic changes in Europe such as the aging population.
The problem is that targeting them is quite difficult. The market is full of hundreds of niche service providers, small publications, radio stations, student organisations and unions. We believe that with the right knowledge and resources, students can become a company's most effectively targeted market of all.
If you can make the effort to collect the information you can draw up a complete picture of their lives, where they are, when, what they consume and why. They are in a single geographic area for 3-4 years of their lives. Their daily movements are planned and published in timetables. They are a truly unique target audience and we help our clients reach them.
For more information on any of our services please e-mail contact@freefinity.com
Campaign experience
Freefinity is a youth media and student marketing agency that specializes in planning, buying, and managing advertising channels that reach college students and university students.
Based on your unique goals and objectives, we will help you develop a strategy to build your brand or service in the minds of students.
Given the increasingly challenging task of reaching out to young consumers, more brands consider the “free” route (eg ad supported or cross-selling) as a viable alternative to paid downloads.
The key to freefinity success is its ability to facilitate student advertising in precisely the right place, at precisely the right time, to precisely the right people. If advertisers are looking to sell to students, then they have found a medium that communicates with students in a unique yet concentrated manner.