Target Market Reach Controlled Distribution : Office pick-up guarantees that your target demographic will receive the products rather than non-students or university employees.

Distributed Free-of-Charge : Products are free to students, decreasing the likelihood of students purchasing a substitute.

A Receptive Target Market Trusted : Products have been distributed to students for over 20 years. Students trust Products to provide current information about their school, and activities within it. Associating your company with a trusted medium creates a very powerful message.

Commitment to Use : Student products users make the trip to the student council office to receive their Products. This method of distribution increases the probability that students receiving a handbook will use the handbook.

Maximum Creative Impact Superior Product Quality : Durable white 20lb paper and glossy card stock covers provide an excellent base for displaying and retaining the quality of your creative work.

Tailored Placement : Students use products sequentially (by date) enabling you to time the effect of your advertising.

Tailored Creative to Your Specific Target Market : Creative can be tailored to the academic institution you target to provide students with regional contact information, store locations, discounts or to track the effectiveness of your advertisements.

Ideal Impression State : Students typically view their products when in a relaxed and concentrated state: this causes your advertisement to be seen and remembered.

Long Life-cycle Handbook Usage : One full academic year

Multiple Impressions : Students are constantly flipping through their Products to organize, giving your ad multiple impressions.